The Fruitsy Advantage

Capital
Investment
in Business

An invested
business partner
that maximises
value for all

Single,
End-To-End
Interface

Growers and retailers
can focus on their
core expertise, while
we take care of
everything else

100%
Transparency

Operating through
collective decision-
making with
ethical practices

Greater
Value for
All

By eliminating
intermediaries
and pruning
inefficiencies

Full-Service
Offering

Identifying markets,
warehousing/logistics,
technology, finance,
import-export, own
wholesale, merchandising,
training & marketing

Consulting
and Market
Intelligence

Insights on the
market, cultural
context, and
consumer
trends.

WHY PARTNER
WITH US

Global Retail Partnerships

Fruitsy has partnered with some of the largest global retailers like Walmart, Tesco, Metro, and the Future Group to offer our grower partners reliable customers with extensive networks and long-term business.

Own Wholesale Network

In addition to a deep and wide distribution network across India, Fruitsy offers its partners a well-integrated supply solution including it’s own wholesale channel. This means a hassle-free experience for growers, who can sell their entire produce to a single partner - Fruitsy. We take over the entire stock and leverage our network to find suitable markets depending on the grade of fruits.

Export-Import Expertise

Fruitsy represents some of the largest fruit growers across North America and Europe. Once the fruits are picked and packed, we take over the operations to manage the rest of the journey. This includes logistics, export-import legalities, commercials, marketing and sales.

CREATE YOUR
INDIA STORY

Indian States’ Population Benchmarked with Other Countries

GDP of Indian States Benchmarked with Other Countries

A Country of Countries

Opportunities and Complexities

Source: Frontier Strategy Group

Source: Frontier Strategy Group

7th
Largest Country in the World

3,287,263
sqkm. Area

8000 +
Towns in India

29
states Federally Administered Stated

22
Official Languages

20,000
Other Languages

Most diverse country

53 Cities with
1 M + population

World’s
3rd
largest economy

Every federal states makes own policies on key issues

10%
Marketshare of organised retail

28,000
mandis (wholesale markets) across India

7,557
mandis regulated under the respective State APMC Acts

8.5
retail outlets per 1000 population, highest in the world

By 2020, retail projected to be worth
usd 1.1
trillion

70%
Contribution of food in Indian retail

India is a huge market with an extremely high growth potential. However, it is also considerably heterogeneous. Regions within India are distinct from one another, be it languages, culture, infrastructure, wealth and more. In fact, India is often called a continent of many countries. The business and market landscape of each Indian state is distinct from another.

Success in India means navigating cultural differences, managing regulatory regimes and most importantly, understanding the uniqueness of Indian consumers. Operating in this complex market needs both, a local aptitude and global expertise. Fruitsy collaborates with all stakeholders to manage your India business.

OUR INFRASTRUCTURE

SUCCESS STORIES

Launch of Primore Kiwis in India